Your skincare routine,
finally decoded.
Keep your skincare products, routines, notes and beauty inspiration in one place. Haru helps you understand what to use, when to use it, and what to keep simple.
Free for up to 12 products on your shelf · no credit card
Cleanser
Serum
Moisturizer
Perfect match
for your skin profile
How it works
From product to routine, without the confusion
Find or scan a product
Search by name, brand, barcode, or take a photo of the packaging.
Save what you actually use
Keep your products, favorites, notes and videos in your personal routine space.
Follow morning and evening steps
See a clear routine and adjust products by morning, evening, category or pause.
The core of Haru
Beauty products, easy to compare
Browse product sheets with origin, composition notes, skin type, usage and frequency.
Les bons gestes
Start with skin logic, then personalize.
Haru does not pretend everyone needs the same routine. The base is simple: cleanse, treat carefully, moisturize, protect. Then the details change by skin type.
Morning is protection
Cleanse only if you wake up oily or sweaty, hydrate, then finish with broad-spectrum SPF 30 or higher every day.
Evening is removal and repair
Remove sunscreen and makeup, cleanse gently, then use treatment only if your skin tolerates it. Finish with moisturizer.
SPF is the non-negotiable step
Reapply about every 2 hours when outdoors, and after sweating or swimming. Actives work better when UV is controlled.
Do less when skin is irritated
Pause retinoids, acids, scrubs and fragrance-heavy extras when skin stings, flakes, burns, or stays red.
Dry or tight skin
GuideAM: Gentle rinse or creamy cleanser -> hydrating toner/serum -> ceramide moisturizer -> SPF.
PM: Cleanser -> hydrating serum on damp skin -> richer moisturizer or sleeping mask.
Watch out: Avoid foaming cleansers that leave skin squeaky, daily acids, and layering too many actives.
Oily or breakout-prone skin
GuideAM: Light cleanser -> niacinamide or calming serum -> gel moisturizer -> lightweight SPF.
PM: Cleanser -> BHA 2-4 nights/week or acne treatment -> non-comedogenic moisturizer.
Watch out: Do not skip moisturizer; over-stripping often makes oiliness worse.
Sensitive or redness-prone skin
GuideAM: Minimal cleanse -> centella/panthenol serum -> barrier cream -> mineral or gentle SPF.
PM: Cleanser -> soothing serum -> ceramide moisturizer. Add actives one at a time only.
Watch out: Avoid starting retinol, vitamin C and exfoliating acids in the same week.
Combination skin
GuideAM: Gentle cleanser where needed -> light hydration -> moisturizer only where dry -> SPF.
PM: Cleanser -> treatment by zone: BHA on oily areas, barrier care on dry areas -> moisturizer.
Watch out: Do not force one heavy routine on the whole face if your T-zone and cheeks behave differently.
Dullness or uneven tone
GuideAM: Cleanser -> vitamin C or niacinamide -> moisturizer -> SPF.
PM: Cleanser -> gentle AHA 1-3 nights/week or retinoid on alternate nights -> moisturizer.
Watch out: Do not exfoliate daily for glow. Irritation creates more uneven tone.
First simple routine
GuideAM: Cleanser if needed -> moisturizer -> SPF.
PM: Cleanser -> moisturizer.
Watch out: Add only one new product at a time, then wait 1-2 weeks before adding another active.
Rules Haru uses when checking a routine
- Apply thinnest textures before thicker creams.
- Keep retinoids mostly at night and pair them with morning SPF.
- Use exfoliating acids gradually; more tingle is not more result.
- Patch test new actives, especially if your skin is reactive.
- A routine that you can repeat beats a 12-step routine you abandon.
Ingredient base Haru watches
Retinoids
PMTexture, visible aging, breakouts; mostly night use.
Vitamin C
AMMorning antioxidant and tone support.
Niacinamide
BothBarrier, oil balance, redness and tone support.
AHA
PMSurface exfoliation for texture and glow.
BHA
PMOil-soluble pore and blackhead support.
Benzoyl peroxide
BothAcne active; can be drying and bleaching.
Vitamin E
BothAntioxidant often paired with vitamin C.
Peptides
BothFirmness and barrier-supporting signal ingredients.
Hyaluronic acid
BothHydration support, best sealed with moisturizer.
Centella / cica
BothSoothing support for visible redness.
SPF
AMDaily UV protection; the final morning step.
Ceramides
BothBarrier lipids for dryness and sensitivity.
Based on dermatologist-style routine basics: gentle cleansing, moisturizing, broad-spectrum SPF 30+, cautious active use, and sunscreen reapplication outdoors. Haru is guidance, not a medical diagnosis.
Beauty news
What's new in beauty
The latest Korean beauty innovations, launches, and trends — from the last two weeks.
Latest stories, updated continuously
Stop guessing what goes with what.
Add your shelf, we'll handle the rest. Free to start.
Build my routine