Haru - your beauty routine, organized

Glass skin

Dewy, even, hydrated glow

Hyaluronic acidNiacinamideCeramides

Acne-prone

Fewer breakouts, clearer pores

BHA (salicylic acid)NiacinamideBenzoyl peroxide

Firmness & fine lines

Smoother texture, more bounce

Vitamin C (L-AA)Retinol / RetinoidsPeptides / Copper peptides

Brightening & dark spots

More even tone over time

Vitamin C (L-AA)NiacinamideAHA (glycolic / lactic)

Sensitive & barrier repair

Calmer, less reactive skin

Centella asiatica (Cica)Hyaluronic acidCeramides

Three-step minimalist

The essentials, nothing extra

Hyaluronic acidSunscreen (SPF)

Men's essentials

Low-fuss, effective care

NiacinamideCentella asiatica (Cica)Sunscreen (SPF)

Teen skin

Gentle care for changing, breakout-prone skin

BHA (salicylic acid)NiacinamideSunscreen (SPF)

Winter barrier

Comfort in cold, dry air

Hyaluronic acidCeramides

Summer lightweight

Light textures, strong sun defence

Vitamin C (L-AA)NiacinamideSunscreen (SPF)

Pregnancy-conscious

Gentle care while expecting

Vitamin C (L-AA)NiacinamideCentella asiatica (Cica)

A general template, not personalised or medical advice. Start any strong active slowly, patch-test, and see a professional for anything painful, persistent or worsening.

Start with skin logic, then personalize.

Haru does not pretend everyone needs the same routine. The base is simple: cleanse, treat carefully, moisturize, protect. Then the details change by skin type.

Morning is protection

Cleanse only if you wake up oily or sweaty, hydrate, then finish with broad-spectrum SPF 30 or higher every day.

Evening is removal and repair

Remove sunscreen and makeup, cleanse gently, then use treatment only if your skin tolerates it. Finish with moisturizer.

SPF is the non-negotiable step

Reapply about every 2 hours when outdoors, and after sweating or swimming. Actives work better when UV is controlled.

Do less when skin is irritated

Pause retinoids, acids, scrubs and fragrance-heavy extras when skin stings, flakes, burns, or stays red.

Guide

AM / PM

Dry or tight skin

Gentle rinse or creamy cleanser -> hydrating toner/serum -> ceramide moisturizer -> SPF.

Cleanser -> hydrating serum on damp skin -> richer moisturizer or sleeping mask.

Watch out

Avoid foaming cleansers that leave skin squeaky, daily acids, and layering too many actives.

Oily or breakout-prone skin

Light cleanser -> niacinamide or calming serum -> gel moisturizer -> lightweight SPF.

Cleanser -> BHA 2-4 nights/week or acne treatment -> non-comedogenic moisturizer.

Watch out

Do not skip moisturizer; over-stripping often makes oiliness worse.

Sensitive or redness-prone skin

Minimal cleanse -> centella/panthenol serum -> barrier cream -> mineral or gentle SPF.

Cleanser -> soothing serum -> ceramide moisturizer. Add actives one at a time only.

Watch out

Avoid starting retinol, vitamin C and exfoliating acids in the same week.

Combination skin

Gentle cleanser where needed -> light hydration -> moisturizer only where dry -> SPF.

Cleanser -> treatment by zone: BHA on oily areas, barrier care on dry areas -> moisturizer.

Watch out

Do not force one heavy routine on the whole face if your T-zone and cheeks behave differently.

Dullness or uneven tone

Cleanser -> vitamin C or niacinamide -> moisturizer -> SPF.

Cleanser -> gentle AHA 1-3 nights/week or retinoid on alternate nights -> moisturizer.

Watch out

Do not exfoliate daily for glow. Irritation creates more uneven tone.

First simple routine

Cleanser if needed -> moisturizer -> SPF.

Cleanser -> moisturizer.

Watch out

Add only one new product at a time, then wait 1-2 weeks before adding another active.

Based on dermatologist-style routine basics: gentle cleansing, moisturizing, broad-spectrum SPF 30+, cautious active use, and sunscreen reapplication outdoors. Haru is guidance, not a medical diagnosis.